China Sourcing
139th Canton Fair NZ Buyer Delegation
Led 54 NZ buyers through curated supplier meetings at the 139th Canton Fair. Relationships were opened, terms were discussed, and commercial follow-through began before delegates left Guangzhou.
Evidence, not just events.
HOCA service record on the NZ–China corridor.
Service evidence across the NZ–China corridor: China sourcing delegations, NZ market entry and governance engagements, and boardroom-grade CFO work.
China Sourcing & Supply-Chain Access
From Canton Fair briefings to supplier relationships.
HOCA turns trade events into sourcing outcomes: pre-fair preparation, curated supplier access, and post-fair commercial follow-through.
China Sourcing
140th Canton Fair Auckland Promotion Conference
Pre-fair briefing for NZ buyers, importers and directors on the upcoming session, sourcing categories and how to plan a productive visit to Guangzhou.
China Sourcing
139th Canton Fair Auckland Promotion Conference
Auckland promotion conference for the 139th Canton Fair, connecting New Zealand buyers and business leaders with Canton Fair representatives and direct supplier access ahead of the session.
China Sourcing
138th Canton Fair Auckland Promotion Conference
Auckland promotion conference for the 138th Canton Fair, hosted with Canton Fair representatives and NZ business delegates to open direct supplier access ahead of the session.
China Sourcing
137th Canton Fair Auckland Promotion Conference
Auckland promotion conference for the 137th Canton Fair — briefing New Zealand buyers, importers and business leaders on exhibitor categories, registration and how to plan a productive visit to Guangzhou.
China Sourcing
136th Canton Fair Auckland Promotion Seminar
Auckland promotion seminar for the 136th Canton Fair, briefing New Zealand buyers, importers and directors on the upcoming session, sourcing categories and how to plan a productive visit to Guangzhou.
China Sourcing
China International Import Expo (CIIE)
Participation in China's flagship import expo — buyer, importer and trade-body engagement.
China Sourcing
Bilateral Chamber & Business Forum
Ongoing engagement with NZ–China chambers and bilateral business forums.
New Zealand Market Entry & Governance
Local establishment with resident director accountability.
HOCA helps offshore enterprises land in New Zealand with compliant structure, governance, and an accountable local director where required.
Market Entry & Governance
Institute of Directors Governance Credentials
As a Chartered Member of the Institute of Directors (CMInstD), Howard fulfills mandatory resident director requirements and embeds audit-ready compliance into local operations.
Market Entry & Governance
Engagement with New Zealand Government Leadership
Photographed with the Prime Minister and Minister of Education at public functions — evidence of HOCA's local network and standing in the New Zealand business community.
Market Entry & Governance
NZ–China Business Roundtable
Hosted and participated in business roundtable exchanges with visiting New Zealand delegations in Guangzhou.
Market Entry & Governance
"Bridging Through Overseas Chinese" Programme
Delegation site visit under a bilateral programme connecting overseas Chinese business networks with Guangzhou enterprises.
Accounting, Reporting & CFO Services
Boardroom-grade finance from NZX-listed experience.
HOCA delivers accounting, audit-ready reporting, and CFO leadership built on listed-company discipline.
Accounting & CFO
AFC (NZX) — CFO since 2016
Ten years as CFO of AFC, an NZX-listed company. Responsible for listed-company reporting, audit-ready financials, governance and board-facing finance.
Accounting & CFO
NZX Listing Bell Ceremony
Howard has served as CFO and Director for NZX-listed entities, bridging pre-listing audit and governance preparation with the long-term financial leadership needed after going public.
In the field
Business networks & strategic engagement
Evidence of HOCA's cross-border business access, professional networks and institutional engagement across the NZ–China corridor — trade delegations, bilateral programmes, board-level appointments and public forums attended by Dr Howard Long.
Ready to talk?
Every engagement begins with a confidential thirty-minute conversation, in English or Mandarin.