An integrated NZ–China business, finance and corporate advisory firm.
HOCA — Howard & Co Consulting and Advisory Limited — is a New Zealand-headquartered advisory firm led by Dr Howard Long. We operate at the intersection of the NZ–China corridor, empowering enterprises to cross borders, structure with compliance, and scale with capital.
Our purpose
To be the single, accountable partner for companies navigating commercial, financial, and governance complexities across the NZ–China border — replacing fragmented service providers with integrated, institutional counsel.
How we work
Every engagement begins with a confidential, strategic dialogue. We take hands-on, accountable roles — as Resident Director, Fractional CFO, or Lead Cross-Border Adviser — delivering seamlessly in English, Mandarin, and Cantonese to institutional standards.
Founder & Lead Adviser · HOCA
A trilingual corporate adviser with over two decades of cross-border execution experience across New Zealand and China. Howard has served as CFO and Board Director for NZX-listed companies, with a proven track record of steering enterprises through two successful NZX public listings.
Rooted in a Big Four audit foundation at KPMG, Howard combines audit-grade financial rigor, governance expertise, and strategic cross-cultural execution. As the Secretary General of the New Zealand Canton Chamber of Commerce, he regularly leads official NZ buyer delegations to the Canton Fair, advising trade forums, chambers, and institutional investors on cross-border M&A, supply chain integration, and market entry.
- Doctor of Business Administration (DBA)
- Chartered Accountant · CA ANZ
- Chartered Member · Institute of Directors in NZ (CMInstD)
- Xero Certified Advisor
- Listed-Company Board Director & CFO (NZX)
- Direct leadership in 2 successful NZX IPOs & public listings
- Big Four Audit Foundation (KPMG)
Ready to talk?
Every engagement begins with a confidential thirty-minute conversation, in English or Mandarin.